Mobile Phone Usage for Economic Development of the Women of Rural Remote Areas of Gilgit-Baltistan, Pakistan
Volume 14 Issue 1 May 2021
Download| Author(s): | Sabit Rahim, Tehmina Bibi, Sadruddin Bahadur Qutoshi, Syed Najam-ul-Hassan |
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| Abstract | Economic barriers and male dominant societies of developing nations play a vital role in the most significant role in impeding women from access mobile phone. A quantitative approach for research is applied and structured questionnaires were distributed among the sample size of 200 female participants(190 responded) age from 20 to 40 years to collect data regarding (i) access of mobile phone, (ii) mobile phone usage pattern and (iii) mobile phone use for business activities. To analyze the demographic data, descriptive statistics is used(e.g. Mean, SD and Percentage) such as age, origin of residence(district), qualification and inferential statistics such as one sample t-test has been used to determine the significant among variables. The independent t-test was also used to compare the significance of use of mobile phone among rural women of two districts for business purposes and its usage pattern. Results show that 80% women of Hunza and Nagar Districts access mobile phone (MP) without any barriers and 77.33% women agreed and that use mobile phone to promote their business. The findings verified that mobile phone is beneficial to its users in the field of business, communication, and daily basis activities. The study recommends that users should be well-aware of the mobile phone marketing tools (mobile apps) for further promotion of their products to bring business at national and international level. |
| Keywords | Mobile Phone, ICT, Technologies, and business |
| Year | 2021 |
| Volume | 14 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Information & Communication Technology (JICT) | Publisher Name | ILMA University | Jel Classification | - | DOI | - | ISSN no (E, Electronic) | 2075-7239 | ISSN no (P, Print) | 2415-0169 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://jict.ilmauniversity.edu.pk/arc/Vol14/14.1/2.pdf | Page | 6-17 |