WHATSAPP MESSENGER USAGE PATTERNS AMONG STUDENTS IN KARACHI: A SOCIOLOGICAL STUDY
Volume 12 Issue 1 2018
Download| Author(s): | Sabir Ahmed |
|---|---|
| Abstract | The nature of communication has changed due to mobile mediated communication. The Current study found high level of usages of WhatsApp amongst students in Karachi which most papular social networking site among students of Karachi. Results indicated that majority of students is using this app for various purposes such as voice messages, academics, family contacts, 18.3 % respondents did not use WhatsApp in Karachi. 556 students were selected from 18 different educational institutes from the city. In this study the researcher conducted a survey by using a questionnaire among the students (students). The study determined that WhatsApp is one of the essential social media activities of students. A proposed framework that will guide future researcher in this area and present results to be used in future research. In short, WhatsApp is most popular messenger of online communication. |
| Keywords | Social Networking Sites, WhatsApp, Social Media, Mobile Mediated Communication, Messenger and Communication. |
| Year | 2018 |
| Volume | 12 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Information & Communication Technology | Publisher Name | ILMA University | Jel Classification | - | DOI | - | ISSN no (E, Electronic) | 2075-7239 | ISSN no (P, Print) | 2415-0169 | Country | Pakistan | City | Karachi | Institution Type | University | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | https://jict.ilmauniversity.edu.pk/journal/jict/12.1/4.pdf | Page | 28-36 |